Introduction

Zuma Coffee’s Personality of the Month is Meck Emmanuel, CEO of Nyashii’s Luxury Leather.

At Zuma Coffee, we believe in celebrating people who embody craftsmanship, innovation, and a pursuit of excellence. Every month, we spotlight a visionary whose story aligns with our own—one of passion, dedication, and authenticity.

For our first Personality of the Month in 2025, we are proud to feature Meck Emmanuel, the founder of Nyashii Luxury Leather. This brand represents the finest in Nigerian craftsmanship and luxury.

Zuma Coffee’s Personality of The Month – The Nyashii Story: Crafting Legacy Through Leather

Founded in 2021, Nyashii Leather is more than just a brand—it’s a legacy. The name “Nyashii” has its roots in the Jaba tribe of Nigeria, where it means “Great Hunter.” It is a tribute to Sah Nyashi, Meck’s grandfather, a legendary hunter from Ramindop in Kaduna State. Just as hunting was once an art of precision, skill, and patience, Nyashii Leather applies the same art to crafting exquisite leather products that stand the test of time.

Nyashii sources its high-quality leather from Nigeria’s rich leather hubs—including Zaria, Mushin (Lagos), and Challawa (Kano State)—and integrates globally sourced accessories to create truly world-class designs. From luxury shoes to handcrafted bags, every Nyashii piece reflects a deep commitment to detail, durability, and heritage.

Craftsmanship Meets Purpose

Meck Emmanuel is not just a designer; he is a financier turned entrepreneur with a mission—to redefine Nigeria’s leather industry. He recognizes the paradox: while Nigeria is the 6th largest exporter of leather globally, most luxury leather goods sold in the country are imported from Italy and Turkey. Meck’s goal with Nyashii is to change this narrative, proving that Nigeria can produce and export premium leather goods at a global standard.

Every great story begins with a purpose, and the purpose of Nyashii and Zuma Coffee merge at the point of excellence and quality. Both brands stand as symbols of Nigerian craftsmanship—one in fine leather, the other in world-class coffee. No wonder Meck Emmanuel is the perfect Zuma Coffee’s personality of the month to kick off 2025

Empowering Artisans & Building a Sustainable Future

Beyond business, Nyashii is about impact. Since its inception, the brand has empowered over 100 artisans, tanneries, and retailers, fostering a sustainable ecosystem where traditional skills are preserved and modernized. With over 500 loyal customers and N12 million in revenue achieved in 2022, Nyashii is proving that African luxury is not just possible—it’s thriving.

Zuma Coffee’s personality of the month, Meck Emmanuel, envisions Nyashii as Africa’s premier leather goods brand. The company is investing in technology, sustainability, and infrastructure.

Conclusion  

As we begin 2025, it’s only fitting we start the year by recognizing a visionary who, like Zuma Coffee, is putting Nigerian craftsmanship on the world map. Just as we grow, roast, and distribute our coffee beans globally, Meck is ensuring that Nigeria’s finest leather products reach discerning customers around the world.

In this article, Meck Emmanuel, shares his vision, “With each creation, we aspire to showcase Nigeria’s inherent grace, audacity spirit of Luxury and artistry to the world. Our journey is a testament to the brilliance of our people, and we take immense pride in elevating our cultural heritage on the global stage.”

Speaking further, he said, “Our relentless pursuit of excellence and homage to Nigeria’s vibrant culture serves as an inspiration to the fashion world. We are embodying the spirit of audacity, which positions us as a true symbol of limitless possibilities and the immense impact of locally driven ingenuity”.

The vision aligns almost perfectly with ZUma’s vision for coffee in Abuja and all around Nigeria.

Join us in celebrating Zuma Coffee’s Personality of the Month – Meck Emmanuel, a leader in Nigerian luxury and a true ambassador of excellence.

Lift your cup of coffee, and let’s cheers to passion, purpose, and the beauty of homegrown craftsmanship – whether this is luxury leathers or homegrown coffee.

Buy all your coffee needs from our store.

Until next time,

Happy Brewing.